Dynamically generating attribution-model visualizations for display in attribution user interfaces
US11347781B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 22, 2018 |
| Grant date | May 31, 2022 |
| Priority date | — |
| Expiry date | Jun 25, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This disclosure relates to methods, non-transitory computer readable media, and systems that provide an attribution user interface that integrates attribution models as native components within the interface to configure analytics visualizations. By integrating attribution models and corresponding functions as native components of a user interface, the disclosed methods, non-transitory computer readable media, and systems can implement attribution models as parameters of attribution distributions or of any attribution visualizations, where the attribution models function as event categories. For instance, the disclosed methods, non-transitory computer readable media, and systems can provide analytics tools to generate visualizations of different attribution distributions of events across dimension values (or other visualizations) based on different attribution models. In some implementations, the disclosed methods, non-transitory computer readable media, and systems can also modify an attribution-distribution visualization extemporaneously given user inputs for a new event category, new dimension, new segment, or other parameter for the visualization.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.