Computer apparatus and method for determining respective value for content for display using respective value algorithm associated with the content
US11348137B2 · kind B2 · utility
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16Claims
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Key dates
| Filing date | May 8, 2018 |
| Grant date | May 31, 2022 |
| Priority date | — |
| Expiry date | Dec 29, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In a computer apparatus, at least processor is arranged to determine values for two or more candidate advertisements. Based on the determined values, one of the candidate advertisements is selected. The selected advertisement is displayed on a user interface.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.