Allocating electronic advertising opportunities
US11354701B1 · kind B1 · utility
3Cited by
72References
21Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 21, 2020 |
| Grant date | Jun 7, 2022 |
| Priority date | — |
| Expiry date | Mar 13, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A facility for presenting advertising messages on behalf of multiple advertisers is described. The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.