Method and system for updating the presentation of digital brand assets
US11354708B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 29, 2020 |
| Grant date | Jun 7, 2022 |
| Priority date | — |
| Expiry date | Apr 30, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A digital brand asset system performs the steps of providing payloads for a smart brand asset to a plurality of web servers which include codes representing the smart brand asset, receiving feedbacks on how the smart brand asset is presented on the website servers, collecting web journey data of the website visitors' who have interacted with the smart brand asset, generating a report detailing how effective the smart brand asset has been on the website servers, and presenting the report on a dashboard. Generally, by monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers. The raw data used to generate the report can be used to autonomically and dynamically change the content based upon the interpretation of the feedbacks.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.