Method and system for increasing visibility of digital brand assets
US11361348B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 29, 2020 |
| Grant date | Jun 14, 2022 |
| Priority date | — |
| Expiry date | Apr 29, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. Generally, the system enables distribution and sharing of smart brand assets across websites. The system performs the steps of presenting a web page containing code representing a smart brand asset that has a unique identifier, receiving a request for the smart brand asset from a search engine crawler which is indexing web pages of the web server, redirecting the request to a brand asset proxy server based on the unique identifier and satisfying the request by providing content of the smart brand asset. The unique identifier can include information of the location, user attributes, or the content of the smart brand asset. As a result, it is determined that the request is sufficiently satisfied to be indexed by the search engine.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.