Using on-line and off-line projections to control information delivery to mobile devices

US11367102B2 · kind B2 · utility

Assignee

• xAd, Inc. · US

Inventors

• Can Liang · Sunnyvale, US
• Huitao Luo · Fremont, US
• Shashi Seth · Mountain View, US
• Hari Venkatesan · Cupertino, US
• Sunil Kumar · Mathura, IN
• Vimpy Batra · Mountain View, US
• Richard Chiou · San Jose, US
• Pravesh Katyal · Mountain View, US

Key dates

• Filing date: May 14, 2020
• Grant date: Jun 21, 2022
• Expiry date: Dec 6, 2040

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/23
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.