Method for modeling digital advertisement consumption

US11367103B2 · kind B2 · utility

Assignee

• Yieldmo, Inc. · US

Inventors

• Sergei Izrailev · New York, US
• Indu Narayan · New York, US
• Nathaniel Daly · New York, US
• Teddy Jawde · New York, US
• Maziar Hosseinzadeh · New York, US
• Ari Bernstein · New York, US
• Michael Yavonditte · Nashua, US
• Nisreen Al-Basha · New York, US
• Harsha Gorla · New York, US

Key dates

• Filing date: Mar 2, 2021
• Grant date: Jun 21, 2022
• Expiry date: Mar 2, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.