Dynamic evaluation and use of global and contextual personas

US11367105B2 · kind B2 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Yang Deng · Foster City, US
• Omkar Deshpande · Saratoga, US
• Afroza Ali · Los Altos, US
• Abhimanyu Mitra · San Jose, US
• Kannan Achan · Saratoga, US

Key dates

• Filing date: Jan 21, 2020
• Grant date: Jun 21, 2022
• Expiry date: Jan 21, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0268
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model configured to select one of an individual context or a global context. An interface including the selected one of the plurality of content elements is generated.