Adaptive rewarding for content personalization
US11367120B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 30, 2020 |
| Grant date | Jun 21, 2022 |
| Priority date | — |
| Expiry date | Jul 8, 2040 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Business goals may be achieved using adaptive rewarding for the personalization of contents. In response to receiving user information, personalized contents for the user can be recommended using a reinforcement learning algorithm. In response to presenting the personalized content to the user, an action by the user selecting a particular content may be received. A reward value can be calculated for the action based on a reward function. The reward function can be based, at least in part, upon the action, the selected content, and/or the user. The reward function can be based upon one or more business goals, such as user engagement, monetization, and/or security. The calculated reward value can be provided to the reinforcement learning algorithm, which can be adapted based upon the reward value for future selection of personalized contents.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.