Method and apparatus for providing automated market analysis testing

US11379859B1 · kind B1 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Christopher Powers · Waukegan, US
• Shafiq Shariff · Chicago, US
• Sridatta Viswanath · Palo Alto, US
• Logan Tyler Jennings · Chicago, US
• Will Megson · Chicago, US
• Derek Nordquist · Chicago, US
• Lori E. Kaplan · Menlo Park, US
• Amit Koren · Chicago, US

Key dates

• Filing date: Sep 25, 2015
• Grant date: Jul 5, 2022
• Expiry date: Oct 14, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0201
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

System, methods, and computer program products are provided herein for supporting electronic testing. An example of a method includes receiving a first electronic inquiry, determining parameters of the market analysis test based at least in part on the first electronic inquiry, determining a first configuration change for at least one first merchant device based at least in part on the parameters of the market analysis test, transmitting the first configuration change to the at least one first merchant device to initiate a change in configuration of the at least one first merchant device, receiving electronic marketing information comprising first electronic data related to the first configuration change, determining a correlation between at least one of the parameters of the market analysis test and the electronic marketing information, and transmitting an electronic notification of the correlation to a first merchant associated with the at least one first merchant device.