Systems and methods for determining customer metrics

US11379863B1 · kind B1 · utility

Assignee

• Wells Fargo Bank, N.A. · US

Inventors

• Anthony Burton · Andrews, US
• Chris Kalaboukis · Los Gatos, US
• Orsolya Oldroyd · Walnut Creek, US
• Margot Lockwood-Stein · Palo Alto, US
• Paul Vittimberga · Oakland, US

Key dates

• Filing date: Jun 2, 2017
• Grant date: Jul 5, 2022
• Expiry date: Feb 27, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A financial institution computing system includes an account database configured to store a plurality of transaction statistics with respect to a financial account of a customer, a social media database configured to store a plurality of social media activities of the customer, and a customer metric management circuit. At least one of the plurality of transaction statistics is indicative of a first transaction between the customer and a merchant. The customer metric management circuit is configured to determine a probability model of the customer based on the plurality of transaction statistics and the plurality of social media activities of the customer. The probability model indicates a probability that the customer will conduct a second transaction with the merchant in the future. The customer metric management circuit is further configured to provide the probability model of the customer to a device associated with the merchant.