Integration of content distribution systems with device detection systems in physical venues
US11381962B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 1, 2021 |
| Grant date | Jul 5, 2022 |
| Priority date | — |
| Expiry date | Feb 1, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W84/12
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A device detection system is configured to determine whether a device is located within a venue. The device detection system provides user identifiers associated with a device to an anonymization server. The anonymization server provides anonymous identifiers to the device detection system corresponding to the user identifiers. A content distribution system provides content items for a campaign associated with the venue to users. The content distribution system provides user identifiers to the anonymization server and receives anonymous identifiers from the anonymization server. The content distribution system provides the anonymous identifiers to the device detection system. The device detection system compares the sets of anonymous identifiers to identify users that received a content item and subsequently visited the venue.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.