Methods and systems for programmatic control of transmitted electronic content

US11386443B1 · kind B1 · utility

Assignee

• Groupon, Inc. · US

Inventors

• James Violette · Issaquah, US
• Anthony Joseph · Dublin, US
• Pip Courbois · Seattle, US
• Christopher Powers · Waukegan, US

Key dates

• Filing date: May 27, 2016
• Grant date: Jul 12, 2022
• Expiry date: Sep 4, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.