Systems and methods for advertising on content-screened web pages
US11386450B2 · kind B2 · utility
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19Claims
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Assignee
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Key dates
| Filing date | Jun 16, 2020 |
| Grant date | Jul 12, 2022 |
| Priority date | — |
| Expiry date | Jun 16, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0263
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.