Methods and apparatus for automatically providing item advertisement recommendations
US11392984B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 20, 2019 |
| Grant date | Jul 19, 2022 |
| Priority date | — |
| Expiry date | Nov 20, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This application relates to apparatus and methods for automatically determining and providing item category advertisement recommendations. In some examples, a computing device obtains transaction data identifying historical transactions. The computing device generates a first model, and trains the first model with non-seasonal data. The computing device generates a second model, and trains the second model with seasonal data. The computing device then generates a seasonal re-rank model based on the first model and the second model. The seasonal re-rank model, when executed, identifies probabilities of purchase of categories of items. In some examples, the computing device selects item advertisements to provide for display to a customer based on the probabilities of purchase of categories of items determined by the seasonal re-rank model. The selected item advertisements may be displayed to the customer, for example, on a website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.