Patent · US Active

Dynamic asset loading based on viewer behavior and preferences

US11395025B2 · kind B2 · utility

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19Claims

0Family size

Inventors

Tom Huber · Parker, US
Sid Gregory · Centennial, US
Chris Pizzurro · South Salem, US

Key dates

Filing date	Sep 28, 2018
Grant date	Jul 19, 2022
Priority date	—
Expiry date	Sep 28, 2038

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/812
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

Systems and methods presented herein provide for the insertion of assets into COD content. In one embodiment, a COD asset decision system (ADS) identifies asset insertion opportunities within COD contents selected by a plurality user equipment (UEs) over a network, identifies assets for insertion into the asset insertion opportunities, ranks the assets, selects portions of the ranked assets for insertion to generate asset maps, and directs the insertion of the selected assets into the asset insertion opportunities based on the asset maps. The COD ADS is further operable to generate viewing statistics of the UEs, and to change the asset maps based on the viewing statistics.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.