Identifying dynamic audiences based on user interests
US11397785B2 · kind B2 · utility
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14Claims
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Key dates
| Filing date | Oct 1, 2019 |
| Grant date | Jul 26, 2022 |
| Priority date | — |
| Expiry date | Oct 1, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A browsing history associated with a user of a client device is received from the client device. One or more keywords associated with a target audience for a variant of a web page are received from a content provider system. A score is determined for the user based on the browsing history for the user and the one or more keywords associated with the target audience. The user is identified as part of the target audience based on the score for the user satisfying a score threshold. The variant of the web page is caused to be presented at the client device associated with the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.