Patent · US Active

Method and system of personalized blending for content recommendation

US11397786B2 · kind B2 · utility

1Cited by
0References
21Claims
0Family size

Assignee

Inventors

Key dates

Filing dateDec 12, 2019
Grant dateJul 26, 2022
Priority date
Expiry dateFeb 24, 2040

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06N5/046
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

The present teaching relates to personalized content recommendation. A webpage is contrasted for a user having a plurality of slots each of which is to be allocated with a content item. For each of the plurality of slots, a plurality of content items in a plurality of types of content are accessed. For each of the plurality of types of content, a personalized score is predicted for each content item in the type of content, wherein the personalized score is obtained based on a trained model trained. A recommended content item of the type of content is selected based on personalized scores. An overall recommended content item is selected and allocated to a slot based on criteria associated with the personalized scores of the recommended content items and a business rule. The webpage with the plurality of slots allocated with content items is provided to the user.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.