Omni-channel brand analytics insights engine, method, and system
US11403648B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 7, 2017 |
| Grant date | Aug 2, 2022 |
| Priority date | — |
| Expiry date | Mar 7, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Embodiments include an omni-channel analytics branding insights engine. The omni-channel analytics branding insights engine can include an omni-channel platform data store configured to receive and store brand data, and an insights interface logic section. The insights interface logic section can receive brand data from the omni-channel platform data store. The insights interface logic section can include an interactive report generator, which can process the brand data, and generate one or more interactive reports based on the brand data for display on a display device. The omni-channel brand analytics insights engine quantifies branding strategies and assists in the understanding of what stories and themes drive the greatest impact, thereby providing key insights for optimizing current and future branding strategies.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.