Multichannel system for patron identification and dynamic ordering experience enhancement
US11403649B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 11, 2019 |
| Grant date | Aug 2, 2022 |
| Priority date | — |
| Expiry date | Sep 11, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N5/04
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for increasing a transaction amount corresponding a patron of an establishment, the method including: receiving inputs comprising transaction data corresponding to a transaction, where a portion of the transaction data comprises personally identifiable information (PII), and extracting the PII from the portion of the transaction data, and employing the PII to generate PII transaction data and metadata corresponding to the transaction; analyzing the PII transaction data and the metadata to generate a single universal guest record (UGR) corresponding to the PII transaction data and the metadata, where the single UGR corresponds to the patron, the single UGR comprising UGR transaction metadata corresponding to the transaction and historical transactions associated with the patron; statistically analyzing the UGR metadata to generate a guest segmentation record that corresponds to the patron; and generating content for display on point-of-sale (POS) terminals associated with the establishment, where the content is directed toward increasing an amount of the transaction.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.