System and method of content selection using selection activity in digital messaging
US11405475B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 18, 2016 |
| Grant date | Aug 2, 2022 |
| Priority date | — |
| Expiry date | Sep 16, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Information is collected about a user, e.g., the user's interests, from the user's interaction with digital messaging content. Information collected about the user can be used to identify an interest of the user. The identified interest(s) can be used to select content to be presented to the user. By way of a non-limiting example, information collected in response to the user clicking on a link in an electronic mail, email, message can be used to identify one or more content items to be presented to the user. By way of yet another non-limiting example, the identified content item(s) can comprise advertising content, news articles, etc.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.