System and method for targeting mass media ads on the television to given physical locations using online activity profiles at the locations
US11405696B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 17, 2016 |
| Grant date | Aug 2, 2022 |
| Priority date | — |
| Expiry date | Aug 17, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Various embodiments select advertisements for delivery to at least one mass media streaming device at a given location and time slot. Content and corresponding time and physical location information being posted in an online portal from at least one electronic device are obtained. The content is filtered based on time slot and physical location. A set of typical topics for a location and time slot are determined. A subset of advertisements is selected from a set of available advertisements based on the set of typical topics. The subset of advertisements is delivered to the at least one mass media streaming device. The mass media streaming device may be a television. A set of current topics for the location and time slot may be determined and aggregated with the set of typical topics. The subset of advertisements may be selected from the set of available advertisements based on the aggregated set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.