Optimized management of online advertising auctions
US11410203B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2020 |
| Grant date | Aug 9, 2022 |
| Priority date | — |
| Expiry date | Nov 4, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0482
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer-readable media for optimized management of online advertising auctions are disclosed. An auction management system sends bids for one or more bidding units (e.g., keywords or product identifiers) to an advertising vendor. A bid comprises a value per click associated with one or more search results pages or web pages for one or more search terms. At least a portion of the bids represent winning bids in one or more auctions for the one or more bidding units. The system determines success metrics associated with the bids based (at least in part) on user traffic for links associated with the winning bids. The system determines an optimal bid for a particular bidding unit based (at least in part) on the success metrics. The system sends the optimal bid for the particular bidding unit to the advertising vendor for an additional auction.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.