Multi-level strategy-based dynamic content generation

US11422675B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Feroz Abdul Kadar · Irvine, US
• Adrian Ross Bell · Seattle, US
• Erik Thomas Kerkhoven · Seattle, US
• Andre Wyatt · Seattle, US
• Navid Harandi · Trabuco Canyon, US
• Shanil Daya · Irvine, US
• Alejandro Nicolas Dos Reis · Placentia, US
• Jovani Alvarado · Aliso Viejo, US
• Xiaojian Chen · Irvine, US
• Ben Hoelzel · Rancho Santa Margarita, US
• Autumn Wozniak · Los Osos, US
• Gitesh Patel · Fremont, US

Key dates

• Filing date: Mar 30, 2020
• Grant date: Aug 23, 2022
• Expiry date: Nov 11, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed are various embodiments for providing a unique user experience for a user account interacting with an electronic commerce site by dynamically generating content that is organized and presented according to various strategies (e.g., past purchases, trending items, advertisements, etc.) and/or a user context for a given shopping experience. For example, a user associated with a user account can be presented one or more grouping of items (e.g., products, goods, services, digital content, etc.) that are ranked and presented to the user according to the various strategies and the user context such that the user is presented with content that is most relevant and determined to be of interest to the particular user.