Promotion planning for managing allocation of inventory mix utilizing an optimization framework
US11423431B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 13, 2017 |
| Grant date | Aug 23, 2022 |
| Priority date | — |
| Expiry date | Jun 13, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0224
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A media management system that generates expected audience of a promo schedule for each promotional campaign planned for an upcoming time-frame, acquires historical data for the promotional campaigns for the time-frame, and generates a plurality of values associated with a promotion impact measure for each of the promotional campaigns based on the acquired historical data and the expected audience. Inventory unit needs are determined for each of the promotional campaigns that corresponds to a promotion inventory utilization of a plurality of inventory utilization types, based on at least the generated plurality of values. The determined inventory units for each of the promotional campaigns are utilized to dynamically allocate inventory from a defined amount of inventory units among each inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until an end of the upcoming time-frame.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.