Systems and methods for gamification-based engagement

US11429993B2 · kind B2 · utility

Assignee

• JPMORGAN CHASE BANK, N.A. · US

Inventors

• Shuchi Patel · Frisco, US
• Kristie Isom · Frisco, US
• John Robert Clem · New York, US
• Edgar A. Verchot, III · Marysville, US
• Gerardo GEAN · Lewisville, US
• Konstandina Demerell · Dexter, US
• Sanjay V. Patel · Ann Arbor, US
• Raghuram Vudathu · Downingtown, US
• Julia ELYASHEVA · Woodmere, US
• David Christopher CAREY · Middletown, US

Key dates

• Filing date: Aug 20, 2019
• Grant date: Aug 30, 2022
• Expiry date: Aug 20, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0224
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for gamification-based engagement are disclosed. In one embodiment, in an information processing apparatus comprising at least one computer processor, a method for gamification-based engagement, may include: (1) receiving, from a plurality of data sources, customer activity data comprising customer behavioral data and customer transactional data for a plurality of customers; (2) generating a dynamic customer profile for each of the customers based on the customer activity data and the customer transactional data; (3) retrieving challenge data for a challenge comprising an identification of a plurality of tasks to be completed, an order in which the tasks are to be completed, and an incentive for completing the tasks; (4) dynamically matching one of the customers to the challenge; (5) issuing the challenge to the customer; (6) tracking the customer's response to the challenge; and (7) updating the customer's dynamic customer profile based on the customer's response.