Electronic display viewing verification
US11430260B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 24, 2019 |
| Grant date | Aug 30, 2022 |
| Priority date | — |
| Expiry date | Oct 6, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06V40/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques for performing viewing verification using a plurality of classifiers are disclosed. Images of an individual may be obtained concurrently with an electronic display presenting one or more images. Image classifiers for facial and head pose analysis may be obtained. The images of the individual may be analyzed to identify a face of the individual in one of the plurality of images. A viewing verification metric may be calculated using the image classifiers and a verified viewing duration of the screen images by the individual may be calculated based on the plurality of images and the analyzing. Viewing verification can involve determining whether the individual is in front of the screen, facing the screen, and gazing at the screen. A viewing verification metric can be generated in order to determine a level of interest of the individual in particular media and images.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.