Broadcast signal receiving apparatus and broadcast signal receiving method
US11431940B2 · kind B2 · utility
Assignees
Inventor
Key dates
| Filing date | May 13, 2021 |
| Grant date | Aug 30, 2022 |
| Priority date | — |
| Expiry date | May 13, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Provided are a broadcast signal receiving apparatus and a broadcast signal receiving method, capable of providing CMs to make the CMs have greater similarity to viewing program content. The broadcast signal receiving apparatus of the present embodiment comprises: a receiving element used for receiving and demodulating broadcast content; a CM substitute time period information acquisition element used for acquiring a specific assigned time period for a CM substitute among one or more CM during the playing of the broadcast content; a CM substitute acquisition element used for acquiring at least one CM substitute associated with the broadcast content from external device; and a CM selection element used for playing the CM substitute during a specific assigned time period for the CM substitute on the basis of the time period information for the CM substitute.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.