Methods and systems for implementing automated bidding models

US11449903B2 · kind B2 · utility

Assignee

• CAPITAL ONE SERVICES, LLC · US

Inventors

• Patrick James Manion · Richardson, US
• Edmond Truong · Sugar Land, US
• Meng Sun · Beijing, CN
• Jie Shen · Fremont, US

Key dates

• Filing date: Oct 6, 2020
• Grant date: Sep 20, 2022
• Expiry date: Dec 3, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0256
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system may include an aggregate model comprising a plurality of modules, a monitoring dashboard in communication with the aggregate model, and a search-marketing campaign manager in communication with the aggregate model, the monitoring dashboard, and a search engine entity. Additionally, the system may include a bidding interface in communication with the aggregate model and a search engine entity and/or a monitoring dashboard configured to generate model adjustment data. The search-marketing campaign manager may be configured to determine trend data, measured marketing indicators, or both, from one or more of marketing data or historical data.