Methods and apparatus for electronically providing item advertisement recommendations

US11455656B2 · kind B2 · utility

Assignee

• Walmart Apollo, LLC · US

Inventors

• Luyi Ma · Sunnyvale, US
• Hyun Duk Cho · San Francisco, US
• Sushant Kumar · Sunnyvale, US
• Kannan Achan · Saratoga, US

Key dates

• Filing date: Nov 18, 2019
• Grant date: Sep 27, 2022
• Expiry date: Mar 2, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

This application relates to apparatus and methods for automatically determining and providing item advertisements to customers. In some examples, a computing device obtains transaction data identifying in-store and/or online transactions. The computing device determines a distribution of purchased items over a plurality of item categories based on the transaction data. The computing device generates factorization matrices based on applying a machine learning process to the distribution, and generates relevancy scores for the plurality of item categories based on the factorization. The computing device may then select or generate item advertisements for items associated with the item categories based on the generated relevancy scores. The selected item advertisements may be displayed to a customer, for example, on a website.