Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content

US11455662B2 · kind B2 · utility

Assignee

• Meta Platforms, Inc. · US

Inventors

• Zeyue Chen · Sunnyvale, US
• Tanmoy Chakraborty · San Mateo, US
• Sergey Markov · Menlo Park, US
• Harsh Doshi · Sunnyvale, US
• Wei Wei · Lo Wu, CN

Key dates

• Filing date: Nov 8, 2017
• Grant date: Sep 27, 2022
• Expiry date: Sep 6, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system generates the feed of content including organic content items and sends the feed of content to a client device while selecting sponsored content items for the feed of content. The online system transmits selected sponsored content items to the client device, which modifies the feed of content to include the sponsored content items and presents the modified feed of content.