Delivery forecast computing apparatus for display and streaming video advertising
US11470400B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 16, 2020 |
| Grant date | Oct 11, 2022 |
| Priority date | — |
| Expiry date | Jun 26, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16Y10/45
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.