Methods and apparatus for determining audience metrics across different media platforms

US11470403B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Narasimha Reddy Goli · Tampa, US
• Michael Allen Bivins · San Francisco, US
• Gangadhar Jakkula · Tampa, US
• Jarrell Jay Mikuta · Oldsmar, US
• Joseph W. Brewer · Forest Hills, US
• Kevin J. Rini · Tampa, US
• Carol A. Lynch · New York, US
• Michael Tierney · Oakland, US

Key dates

• Filing date: Aug 20, 2021
• Grant date: Oct 11, 2022
• Expiry date: Aug 20, 2041

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/8456
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and end times corresponding to media accessed by a panelist; and determine ones of the impression records that include a watermark corresponding to a first media platform presenting the media; a segment classifier to convert a first one of the impression records including the watermark to a converted impression record; and combine the converted impression record corresponding to the first media platform and a second impression record corresponding to a second media platform; and a media creditor to generate audience measurement metrics based on the combined impression records.