Identity represented assets in a content management system

US11474975B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Michael J. Willard · Snoqualmie, US
• Chandrashekhar Chaudhari · Bothell, US
• Brian J. Shook · Redmond, US
• Allen L. Wagner · Kirkland, US
• Gleb Mazurovsky · Snoqualmie, US
• Dheeraj Kumar Jain · Sammamish, US
• Satish Kumar Gandham · Bothell, US
• Arvind Kumawat · Redmond, US
• Daniel J. Remesch · Newcastle, US
• Richa Gupta · Kanchinakote, IN
• Uma M. Nelluri · Woodinville, US
• Sourav Roy · Bengaluru, IN

Key dates

• Filing date: Apr 1, 2020
• Grant date: Oct 18, 2022
• Expiry date: Jul 27, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F40/58
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Systems and methods receive an asset identification and one or more criterion to at least one of a locale, a market, a target, or an experiment and process a graph having a plurality of sub-graphs to define an asset having one or more desired variants. The asset is then published having the one or more desired variants. Multiple entities are represented as a single entity, which can be used for localization of the asset (e.g., image, video, custom data) or pages. By associating one entity (e.g., an image) across all variations of the entity, the needed storage space for the plurality of assets (e.g., images or videos) is reduced.