Collaborative bidding in sealed online ad auctions
US11475486B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 13, 2020 |
| Grant date | Oct 18, 2022 |
| Priority date | — |
| Expiry date | Apr 16, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Certain embodiments herein relate to implementing collaborative bidding in online auctions. A determination may be made whether bidding entities, or bids associated with bidding entities, share promotional interests, such as promoting the same product. Bids submitted by bidding entities that share the same promotional interests may be combined to create a single, combined bid that may compete against other bids in an online auction. Costs associated with promoting the product may be allocated among such bidding entities in various ways, including proportional allocation of cost based on a bid price submitted by the bidding entity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.