Recommendations based on branding
US11475501B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 13, 2019 |
| Grant date | Oct 18, 2022 |
| Priority date | — |
| Expiry date | Feb 18, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/35
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and a system for providing recommendations based on branding are disclosed. In example embodiments, an index comprising predetermined brand relationships is maintained. Each predetermined brand relationship comprises a first brand, a second brand, and a recommendation score between the first brand and the second brand. A corpus containing a plurality of user queries is also maintained. A seed set of brands corresponding to a category in the index is expanded by accessing the corpus containing the plurality of user queries, evaluating user queries of the plurality of user queries that contain a disjunction of brand terms, and identifying a new brand to add to the seed set based on the evaluating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.