System and method for optimizing the viewability of website content
US11481082B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 8, 2021 |
| Grant date | Oct 25, 2022 |
| Priority date | — |
| Expiry date | Feb 8, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/561
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In a computing device executing a master tag embedded in a webpage, identifying a first subsequent tag in the webpage; identifying a second subsequent tag called by the first subsequent tag; identifying information collected by one or more of the first and second subsequent tag; identifying the location of the tag(s) embedded on the webpage in relation to the portion of the webpage currently in view by the party interacting with the webpage; controlling the order of the firing of tags in accordance with rules determined by the user for purposes of increasing the viewability of advertising and other related content; and automatic modification of the order of the firing of tags based on actions taken by the visitor to the webpage.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.