Generating ratings predictions using neuro-response data
US11481788B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 5, 2018 |
| Grant date | Oct 25, 2022 |
| Priority date | — |
| Expiry date | May 26, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16H50/50
- WIPO fieldMedical technology
- WIPO sectorInstruments
Abstract
An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.