Methods and apparatus for audience and impression deduplication

US11481802B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• DongBo Cui · New York, US
• Diane Morovati Lopez · Mountain View Mobile Estates, US
• Molly Poppie · Arlington Heights, US

Key dates

• Filing date: Aug 31, 2020
• Grant date: Oct 25, 2022
• Expiry date: Aug 31, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.