Methods and apparatus to estimate population reach from different marginal rating unions
US11483606B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 9, 2020 |
| Grant date | Oct 25, 2022 |
| Priority date | — |
| Expiry date | Nov 9, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example method includes performing first parallel computations to determine first multipliers corresponding to a total number of panelists exposed to media at (a) a first margin of time, (b) a second margin of time, and (c) a union corresponding to the first and second margins of time, keeping a subset of the first multipliers corresponding to unknown census data; performing second parallel computation to determine second multipliers corresponding to a total audience exposed to the media at the first margin of time and the second margin of time, the second parallel computations to be performed by solving second equations corresponding to a tree association; and determining an estimate for a population reach of the union based on the second multipliers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.