Systems and methods for the generation, administration and analysis of click testing
US11494793B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 28, 2020 |
| Grant date | Nov 8, 2022 |
| Priority date | — |
| Expiry date | Jan 16, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/50
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for generating, administering and analyzing a click test study are provided. This includes uploading a static image and selecting portions of the static image as answers. The study author also generates a prompt for a participant, which is then presented, along with the static image. The participant then clicks with a cursor, or other selection mechanism, and the selection location(s) are recorded. Delay between the prompt display and the click is measuring in some embodiments. The recorded clicks are used to generate a heat map when aggregated with the results of other users. Likewise, the at least one click location may be compared to the selected portions to generate success metrics. In addition to the regular heat map, a high-contrast negative image heat map may likewise be generated.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.