Methods and apparatus to estimate demographics of users employing social media

US11496433B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Matthew B. Reid · Alameda, US
• Alejandro Terrazas · Santa Cruz, US
• Peter Lipa · Tucson, US
• Brian Schiller · Chesterfield, US

Key dates

• Filing date: Jun 24, 2019
• Grant date: Nov 8, 2022
• Expiry date: Nov 10, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.