Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing
US11514477B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 6, 2021 |
| Grant date | Nov 29, 2022 |
| Priority date | — |
| Expiry date | Oct 6, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2463/062
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.