System and method for identifying members of a dynamic target segment

US11514480B2 · kind B2 · utility

Assignee

• CAPITAL ONE SERVICES, LLC · US

Inventors

• Erik MURO · Chicago, US
• Alec FEKETE · Naperville, US
• Graham CANTOR-COOKE · McLean, US
• Steven CAO · Chicago, US
• Jonathan Chao · San Francisco, US
• Asif Khan Zinab PATAN · McLean, US
• Prashant MEHROTRA · Glenview, US
• Deepthi Potluri · Palatine, US

Key dates

• Filing date: Sep 29, 2020
• Grant date: Nov 29, 2022
• Expiry date: Dec 18, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A campaign server disclosed herein includes a graphic user interface (GUI) and underlying campaign server functionality that together enable a user to build, execute and analyze the results of a campaign with increased ease and accuracy. The campaign server advantageously includes a segmentation engine which operates to dynamically update target segment population data. The campaign server GUI enables the user to construct the campaign content and to launch the campaign towards members of the dynamically updated target segment. The campaign server further operates to collect and present campaign results to the user.