Estimating volume of switching among television programs for an audience measurement panel
US11515956B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 28, 2021 |
| Grant date | Nov 29, 2022 |
| Priority date | — |
| Expiry date | Jun 28, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Disclosed example apparatus to determine volume of switching (VoS) among television programs examine first viewing data associated with a first time period and second viewing data associated with a second time period to identify a first set of panelists represented in both the first and second viewing data; in response to a size of the first set of panelists satisfying both first and second thresholds, estimate the VoS based on a first subset of the first viewing data and a second subset of the second viewing data associated with the first set of panelists; and in response to the size of the first set of panelists satisfying the first but not the second threshold, estimate the VoS based on the first and second subsets, and a third subset of the first viewing data and a fourth subset of the second viewing data associated with a second set of panelists.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.