Signal policies and actions proxy for supporting tiers of service in addressable advertising
US11516523B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 8, 2021 |
| Grant date | Nov 29, 2022 |
| Priority date | — |
| Expiry date | Oct 8, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Embodiments herein provide for inserting advertisements into content. In one embodiment, a method includes receiving a request for insertion of an advertisement into content from an endpoint device. The content is delivered to the endpoint device with advertising signaling in the content. The method also includes comparing policy information to advertising signaling information, in the request, of a content provider providing the content, identifying a tier of service (TOS) of the endpoint device, and determining whether the advertisement can be inserted into the content. If the advertisement can be inserted into the content, the advertisement is selected according to the TOS of the endpoint device and inserted into the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.