Digital marketing applications for electronic cigarette users
US11517042B2 · kind B2 · utility
1Cited by
6References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 24, 2013 |
| Grant date | Dec 6, 2022 |
| Priority date | — |
| Expiry date | Dec 11, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/12
- WIPO fieldOther consumer goods
- WIPO sectorOther fields
Abstract
An electronic cigarette (“e-Cig”) may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user and the usage. That data may result in targeted marketing. In another example, location information may also be used for targeted advertisements from a retailer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.