Method, system, and non-transitory computer readable medium for enhanced business listings

US11521252B2 · kind B2 · utility

Assignee

• YEXT, INC. · US

Inventors

• Howard C. Lerman · New York, US
• Kevin Caffrey · New York, US
• Catherine Frailey · New York, US
• Benjamin Berry · New York, US
• Maxwell Shaw · New York, US
• Marc Ferrentino · New York, US
• Dan Tran · San Francisco, US
• Jonathan Kennell · New York, US
• Akul Penugonda · New York, US

Key dates

• Filing date: Oct 31, 2018
• Grant date: Dec 6, 2022
• Expiry date: Jan 10, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0281
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

Embodiments of the disclosure provide for a knowledge search engine platform to analyze a search query initiated by a user device to identify a natural language inquiry associated with questions about a particular business, (e.g., product brand data such as products, services, employees, events, etc.). This may include searching through large amounts of data for hidden patterns and relationships of events, and presenting this knowledge data in a readily understandable format for users. The knowledge data is then presented in a structured form that is easily digestible to allow users via the user device to find the information they are looking to retrieve. The knowledge data may also include competitor intelligence that allows users to identify competitors, by searching a local pack to return results of potential competitors. The local pack may be within proximity of an indication of location of where the user is searching using with user device.