System and method for synchronizing on-air commercial programming with interactive applications
US11523168B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 28, 2021 |
| Grant date | Dec 6, 2022 |
| Priority date | — |
| Expiry date | Sep 28, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8547
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
There is provided a system and method for the synchronizing on-air commercial programming with interactive applications, providing interactive content synchronized with on-air television programming. There is provided a system comprising a client device with a display device and an input device and running a synchronization application. The client device receives digital data transmitted from a server, and transmits user feedback information generated from user interactions with the digital data back to the server. The digital data are interactive advertisements, such as online social games, that increase users' awareness of the advertised products or messages. The digital data are delivered to the user's client device in synchronization with the broadcasting of on-air television commercials.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.