System and process to create a lookalike model for a target audience to deliver advertisements

US11538061B2 · kind B2 · utility

Assignee

• Civis Analytics, Inc. · US

Inventors

• David Shor · Chicago, US
• Stephen Hoover · Chicago, US
• Caitlin Malone · Chicago, US
• Michael Sadowsky · Roseville, US
• Zachary Krislov · Washington, US
• Evan Sadler · Chicago, US

Key dates

• Filing date: Dec 10, 2018
• Grant date: Dec 27, 2022
• Expiry date: Dec 10, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.